Two sisters inherited a ranch from their family, it was their family business. After running it fora a few years, they started falling into some financial trouble and the cash flow was looking shaky.
They came up with the idea of buying a bull to breed their own cattle, which they would sell on for cash. One sister decided to go to far ranch to find a prized bull for breeding and had to signal to her a sister a way to collect her and the bull she bought. This led her to think and come up with a genius way to convey her message with just one word!