Love is not shown by the expensive gifts bought or the materialistic items. Love is all about the meaning and things that cannot be bought.
A couple really wanted to finally get married but the man did not want to go ahead with taking it to the next step until he could afford a nice engagement ring for his girlfriend. After playing with him that any ring would do, that she wanted to be with him and not care about a ring, he accepted but still gathered what he could do buy her the best ring he could afford.
When they were at the jewelry store trying on a ring, the store clerk made a remark about how some cheap men use them as engagement rings and it infuriated her. She came out with a response that made the store clerk feel guilt.